Enzo Ferrari founded Scuderia Ferrari in 1929 as a sponsor of motorsport events and drivers and manufacturer of race cars.
In 1999 Ferrari made their first steps into a completely new direction by launching the brand’s first perfume, Ferrari Black. The oriental composition with sweet notes has been a commercial success since it had hit the shelves. While their cars are financially out of reach for most people, the fragrance gives the wearer the feeling of owning a piece of merchandise from a world-famous and exclusive luxury brand. In order to bring a piece of Ferrari to more and more homes, the brand soon launched their second fragrance, another one for men, in 2001. The name of the woody and mossy scent is Ferrari No. 1. In 2003 a new scent composed of elegant notes around an intense patchouli with the well thought-out name of Ferrari Racing was launched.
While Ferrari cars are only available to the rich, the fragrances are reasonably priced and have gained a large fan-base. The earliest edition was created in 1995 and the newest is from 2017.
Designer Ferrari has around 37 perfumes.
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